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The Top 10 Popular Clothing Brands in the US Today

The Top 10 Popular Clothing Brands in the US Today

Some people know exactly what they want in their clothes. Whether they’re loyal to a name brand or just rock their own style, it’s easy for them to find what they’re looking for. However, other people are not so lucky. With the vast number of clothing brands on the market today, it can be tricky to find even a pair of shoes without feeling overwhelmed. Fortunately, this guide on the top 10 popular clothing brands in the US today will help you find your style.

Levi’s

Levi Strauss & Co. was invented in 1853 after German immigrant Levi Strauss designed a pair of hardworking denim pants for gold prospectors. These pants soon became known as denim jeans, and their popularity and style further became an ageless American classic. Today, Levi’s sells more than just blue jeans. The company produces shirts, jackets, sweaters, underwear, socks, shoes, dresses, skirts, and accessories.

Nike

Founded in 1964 as Blue Ribbon Sports, Nike’s swoosh is one of the most recognizable corporate symbols today. Nike is the world’s leading supplier of athletic shoes and apparel but also serves as a major manufacturer of sports equipment. In addition to being known for its “Just Do It” slogan and swoosh logo, Nike is best known for its unique shoes, like Air Jordans, Nike Blazers, and the Converse subsidiary. In addition to shoes, Nike produces jerseys, shorts, cleats, shirts, pants, and other base layers for cross-training or specific sportswear.

Calvin Klein

Calvin Klein was established in 1968 with a focus on ready-to-wear and haute couture fashion for New York’s fashion elite. By the 1970s and 1980s, Calvin Klein focused on sportswear, classic blazers, lingerie, menswear, boxer shorts, and underwear. Despite revenue ranging in the hundreds of millions in this time, by the early 1990s, the company almost faced bankruptcy. However, the success of its men’s wear, fragrances, and advertisements with trendy celebrities helped reinvigorate the company back to financial success. Today, the company is better known for its distinct company portfolio, with the Calvin Klein name printed on specific labels depending on the style and product line.

Brooks Brothers

Brooks Brothers is another one of the top 10 popular clothing brands in the US today with New York roots. After its conception in 1818, the company is well regarded as the oldest continuous American apparel brand. Today, there are Brooks Brothers flagship stores within the country’s top cities, like Manhattan, San Francisco, and Chicago. While known as a luxury fashion brand, Brooks Brothers is well regarded for outfitting American presidents throughout its history. The brand has outfitted 40 out of 45 American presidents, including most notably Abraham Lincoln, Theodore Roosevelt, and John F. Kennedy.

Vans

Despite its popularity in the mid-2000s, Vans shoes debuted in 1966 as part of the VF Corporation. Vans shoes are unique in their own way because they’re designed for skateboarding. Vans soon grew in popularity in the 1970s, and by the 1980s and 1990s was one of the top flourishing shoe brands amongst young markets. To further market its shoes towards skateboarders, in the 1990s, Vans opened its first public skate park in Orange, California. They also sponsor extreme sporting events, like motocross, snowboarding, BMX, and, until 2019, sponsored the Vans Warped Tour rock festival.

Coach

Coach is another popular luxury designer brand. Since its foundation in 1941, Coach has been well known for its bags, accessories, wristwatches, footwear, jewelry, eyewear, and fragrances. Most notably is the signature Coach logo on all of its products. While some specialty Coach boutiques exist across the United States, consumers can also find Coach products within department stores or through its online store. As of 2016, consumers can also frequent the Coach House, a 20,000 square-foot retail space in Midtown Manhattan.

Victoria’s Secret

Victoria’s Secret is one of the leading brands of lingerie, clothing, and beauty for women. Founded in 1977, it rapidly became the trademark name for American lingerie by the early 1990s. Soon, starting in 1995, the Victoria’s Secret Fashion Show became an essential part of its image. Today, due to changing corporate culture and business practices, Victoria’s Secret emphasizes athleisure, bralettes, and sports bras in addition to lingerie. Victoria’s Secret has also made reputable comebacks through its PINK fashion line geared toward the younger clientele. It no longer publishes its catalog and now heavily relies on e-commerce and retail franchises to survive.

American Eagle Outfitters

American Eagle is a popular clothing brand known for its appeal to young markets—mainly high school and university students. Like Victoria’s Secret, it began in 1977. American Eagle specializes in jeans, polo shirts, t-shirts, boxers, outerwear, and swimwear. It also launched its own line of activewear, lingerie, and sleepwear called Aerie for young female markets. American Eagle has a significant international market share with stores in Egypt, Morocco, Canada, Mexico, Israel, the United Arab Emirates, India, Dina, Greece, and Hong Kong.

Gap

Gap is known for its casual clothing and accessories. Founded in 1969, it is the largest specialty retailer in the United States with an overarching namesake over some notable companies like Old Navy, Gap Inc, Athleta, and Banana Republic. With over 3,700 stores worldwide, about two-thirds of which are domestic, Gap leads in casual clothing sales.

Ralph Lauren

Finally, the Ralph Lauren Corporation is another popular American clothing brand that specializes in midrange to luxury apparel. Its Polo Ralph Lauren line, for example, is considered a premium brand with men’s and women’s sportswear and tailored clothing. The company also focuses on fragrances, wristwatches, jewelry, evening gowns, athletic wear, and mid-range clothing. The Ralph Lauren Corporation is also renowned for its philanthropy and advocacy for various charities, like breast cancer research, American Heroes Fund, and volunteering organizations.

You can find many of these designer brands for affordable prices at Yieldings. Yieldings sells affordable designer clothing at considerably lower prices than their market value. Whether you’re looking for Calvin Klein, Coach, Free People, Michael Kors, or more, we have it. With new items daily, you’ll find something to match your style in no time. We also offer free domestic shipping on orders over $49 to save you even more money. That way, you can stock up on new dresses, tops, bottoms, shoes, and accessories from your favorite designers without any financial guilt. Can’t find what you’re looking for? Call us, and we’ll help you build an outfit in no time.

The Top 10 Popular Clothing Brands in the US Today

Aaron Hoover